Andy Warhol was the first to blur the lines between high art and popular culture. Warhol connected the dots by blending music, film, fashion and art to create the unique and spectacular Exploding Plastic Inevitable experience. His vision paved the way for today’s brands to harness the power of culture, art and consumerism.
Exploding Plastic is renowned for its one-stop content- and talent-based communications solutions. We create and curate branded experiences starring the best and boldest in music, film, fashion and the arts. We give brands a resonating and influencing voice to make them integral to consumer conversations and to foster real brand advocacy.
Our unique 4C-Planning Model™ inspires every planning process and connects brands with the right cultural assets and target communities. The 4C-Model™ is a holistic and sustainable approach spanning strategy, creative and asset curation, content creation and distribution as well as KPI-based activation.