CONVERSE
#SNEAKERSWOULD CAMPAIGN




UNIQUE EVENTS FEATURING RED HOT ARTISTS IN OFF THE BEATEN TRACK LOCATIONS CELEBRATE THE REBELLIOUS SPIRIT OF CONVERSE. 



BRIEF
To curate and to activate the global #SNEAKERSWOULD campaign – reflecting the rebellious nature and youthful spirit of the Chuck Taylor All Star – in Berlin.


RESPONSE
Put on your kicks! We invited the core community to spontaneously join now-or-never music performances. Events included underground Hip Hop in a Kreuzberg burger joint by Brodinski and Mykki Blanco, a Soul Funk jam session in a table dance bar with Blood Orange and Kindness as well as an Electro night in a record store with Nina Kraviz and The Acid.


RESULTS

The boutique house events became the hottest tickets in town and engaged Berlin’s core community. The generated content spread across social networks and created engagement with a larger target group of cultural influencers in Germany with over 75m impressions.