SAMSUNG
GALAXY FASHION FORCE

INTEGRATED CONTENT-BASED TV CAMPAIGN BECOMES A GLOBAL BEST-PRACTICE EXAMPLE FOR THE GALAXY NOTE 3 LAUNCH.

BRIEF
To develop an integrated, content-based TV campaign for the Galaxy Note 3 launch, targeting key creative opinion leaders as well as lifestyle mass audiences.

RESPONSE
Meet the Galaxy Fashion Force. We invited Germany’s up-and-coming designers to create a collection facilitated by Galaxy Smart Technology. Heavyweights such as adidas’ Global Chief Creative Dirk Schönberger, photographer Joachim Baldauf and chart-topping Frida Gold’s Alina, mentored our rookie designers.

RESULTS

Our original format connected Samsung with creative communities and strengthened both design and fashion credibility of the Galaxy Note 3. The participants’ creative journey was distributed in wepisodes and condensed in a TV commercial. Coverage by leading fashion and design blogs as well as lifestyle media with more than 90 million relevant brand impressions.