SAMSUNG
SMART FILM AWARD

ORIGINAL FORMAT BRINGS TOGETHER AN OSCAR-NOMINATED DIRECTOR AND THE BERLINALE FILM FESTIVAL TO SUPPORT FILMMAKING TALENT.

BRIEF
To engage cultural tastemakers and to make Samsung an aspirational brand synonymous with discovery and creativity.

RESPONSE
We developed the Samsung Smartfilm Award and invited six up-and-coming filmmakers to make shorts inspired by the acclaimed ode to Berlin, Wings of Desire. The Berlin Film Festival oversaw the selection of talent and Wim Wenders, as Creative Ambassador, presided over the jury. All films were entirely shot with Galaxy Smart technology and the documented filmmaking process fed into a web series and two Wenders-directed TV commercials.

RESULTS

The films were presented at an invite only red-carpet premiere event during the Berlinale and coverage by major TV networks, newspapers and lifestyle magazines generated more than 75 million brand impressions and 5 million video views. The Samsung Smartfilms went on to play at notable festivals worldwide.