THE BRITS AND
VIVIENNE WESTWOOD

FASHION DESIGNER VIVIENNE WESTWOOD GIVES THE AWARD SHOW BRITS A CREATIVE MAKEOVER RESULTING IN RECORD MEDIA COVERAGE.

BRIEF
To reposition the brand and music awards show The Brits by strengthening its core proposition of showcasing Great Britain’s best music talent as to resonate with domestic and international opinion leaders.

RESPONSE
We sourced iconic British designer Vivienne Westwood as Creative Curator overseeing the design process for both The Brits statue and the logo as well as the overall creative production.

RESULTS

The Brits achieved widespread press coverage, engaged creative communities and re-positioned the classic award show format with over 62m impressions in the UK and abroad.