TOMMY HILFIGER
THE HILFIGER SESSIONS

A MULTI-CHANNEL MUSIC EXPERIENCE BECOMES THE CORE OF AN INTEGRATED CAMPAIGN AND REIGNITES TOMMY HILFIGER’S MUSIC HERITAGE.

BRIEF
To reactivate Tommy Hilfiger’s music heritage and to resonate globally with lifestyle and digitally savvy audiences.

RESPONSE
We created a bespoke, multi-channel music experience. The Hilfiger Sessions were intimate, invite-only live jam sessions across the globe featuring up-and-coming talent blended with established artists like Wyclef Jean, John Legend or Kelly Rowland. The live recordings were then brought to worldwide audiences through Tommy.TV, a state-of-the-art digital platform that offered a wide variety of music content.

RESULTS

The Hilfiger Sessions generated massive PR coverage and built music credibility as well as brand equity among target audiences. The Tommy.TV content platform achieved 1 million unique visitors within the first year and the PR campaign generated over 100m impressions.